CAN 21 DAYS OF MATCHA CHANGE YOUR DAILY ROUTINE, ENEGRY LEVELS AND MINDSET?
We asked – and over 150 german-speaking participants answered.
In January 2025, we launched the 21-Day KISSA Matcha Challenge on social media.
The mission: drink one Matcha a day for 21 days to turn a mindful ritual into a daily habit and explore the full potential of Matcha.
After the challenge, participants shared how it impacted their body, mood, and lifestyle through a short survey. The results? See for yourself.
Here’s what the data reveals.
WHO TOOK PART?
The results also offered a clear picture of the target audience:
- 88 % of participants identified as female
- Most were between 18–44 years old
- 87 % described themselves as active or very active
TOP MATCHA DISCOVERY SOURCES
- Social media
- Word of mouth (friends and peers)
- Wellness and lifestyle content
These results reflect a young, engaged, and health-conscious consumer base that seeks functional products with added lifestyle value.
MATCHA BECOMES A DAILY RITUAL
A significant number of participants developed a new routine around Matcha:
- 73 participants drank Matcha daily
- 47 consumed it several times per week
For many, this wasn’t just a 21-day experiment, it became a habit.
CONSUMPTION PREFERENCES
- 63% chose Matcha Lattes
- 31% preferred traditional Matcha tea
- Most used a bamboo whisk or milk frother, which confirms that preparation remains part of the product experience
99% SATISFACTION WITH KISSA MATCHA
The feedback on product satisfaction was clear:
- 99% were satisfied with the current KISSA Matcha product assortment
- 93% plan to continue drinking Matcha after the challenge
When asked why they chose KISSA, quality was the key factor. Frequently mentioned reasons included:
- Top quality and taste
- Reliable, consistent results
- Excellent price-performance ratio
KISSA was perceived as a brand that delivers on both functionality and enjoyment.
MATCHA HELPS WITH FOCUS & MOOD
The survey confirmed what has long been suggested by scientific studies:
Matcha helps people feel better and perform better.
Key results:
- 83% said Matcha helped them concentrate better on tasks and work
- 93% noticed a positive effect on their mood, with
- 59% describing the effect as very noticeable
Self-reported effects on how participants felt:
- 45% felt more energetic
- 33% reported a sense of balance
- 11% felt more relaxed
The combination of natural caffeine and L-theanine is likely responsible for this effect, delivering energy without overstimulation.
A WILLIGNESS TO EXPLORE MORE
Participants were also asked about their interest in new product formats.
- 86% said they are open to trying other Matcha-based products, such as snacks or desserts
This insight highlights continued growth potential in both classic and innovative Matcha applications.
TAKEAWAY: MATCHA WORKS
The 21-Day Challenge was more than a campaign, it was a transformation.
Matcha is not just a trend or beverage. For many, it became:
- A consistent part of the daily routine
- A way to improve mood, energy, and focus
- A small ritual with lasting impact
At KISSA, we’re proud to see the difference high-quality Matcha can make in people's lives and in consumer behavior.
Convinced to add matcha to your business? Explore our B2B matcha kits and product portfolio at: 👉 https://kissatea.com/en/pages/matcha-b2b
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