Imagine whipping up your vibrant green matcha, ready to enjoy your break in a bowl. Now imagine reaching for your favorite matcha and finding it harder to find.
Whether as a morning ritual or after yoga: Matcha is more than just a drink — it is your moment of balance.
If matcha is part of your wellness lifestyle, there's important news: A global matcha shortage is expected in spring 2025. And it's not just a mild shortage—experts are warning of a noticeable shift that could impact your daily life.
According to reports from According to NBC News and People Magazine, demand now significantly exceeds supply. Matcha shelves around the world are beginning to empty.
What is behind the global matcha shortage?
Matcha has experienced a real boom in recent years—and for good reason. Yet, growing global demand is putting enormous pressure on a fragile supply chain based on traditional, time-consuming methods.
Several factors contribute to the scarcity of high-quality matcha:
- Increasing demand: Whether latte, smoothie or beauty product – the enthusiasm for matcha knows no bounds.
- Climate change in Japan: Changing weather conditions are affecting harvests in key regions such as Nishio.
- Elaborate handcraft: Real matcha requires careful shading, hand-picking, and traditional stone grinding—a process that cannot be accelerated.
Many brands without direct, long-standing relationships with tea farmers already struggle with fluctuating quality and availability. But at KISSA Tea , backed by over a century of Aiya's expertise, we secure your matcha future.
In fact, global demand for matcha has increased by over 200% in the last five years and continues to rise.
What does this mean for you — and how does KISSA meet your needs?
While many reports focus on the US, the shortage will also affect Europe. Higher prices, reduced availability, and declining quality are a real threat.
But there is good news:
Thanks to KISSA's deep roots in Japan, we ensure that our European customers can continue to enjoy premium matcha — uncompromising and authentic.
If matcha is part of your daily feel-good factor, now is the time to stock up. Trust KISSA Tea to keep your ritual alive.
Did you know?
- Real matcha is always stone-ground – never machine-pulverized.
- Over 85% of the world's available matcha comes from Japan.
- The harvest time for high-quality matcha lasts only a few precious weeks per year.
KISSA's promise: quality, transparency and tradition
At KISSA Tea, we believe that matcha is much more than a beverage—it's a living culture. That's why we focus on:
- Ceremonial matcha for your purest moments.
- Culinary matcha for creative smoothies , pastries and recipes .
- A consistent commitment to authenticity, sustainability and perfect taste.
Matcha scarcity reminds us of sustainability
The impending matcha shortage reminds us: Real, high-quality matcha is a treasure – and deserves to be preserved.
It's not just about a drink – it's about a moment of mindfulness and regeneration.
With KISSA you can be sure: your matcha moments will remain pure, authentic and unforgettable.
Experience matcha in its purest form. Discover the premium matcha collection from KISSA Tea .
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