Table of contents:

  1. What does Matcha really taste like? Where does the myth of bitterness come from
  2. When does matcha taste bitter?
  3. What does Matcha from KISSA taste like?
  4. What does "UMAMI" mean and what does Matcha taste like?

What does Matcha really taste like?
- The Myth of Bitterness and the Truth

Spoiler: Good, real Matcha is NEVER BITTER when prepared correctly ! The myth that Matcha tastes bitter is persistent, but we'll tell you why Matcha sometimes tastes bitter, how real Matcha should taste and what "umami" means.

What does matcha really taste like?

When does Matcha taste bitter?

Matcha quality makes the difference

If your Matcha tea tastes bitter , it is probably due to the quality. Cheap, low-quality Matcha varieties often contain a lot of bitter substances, which negatively affect the taste. High-quality Matcha tastes smooth and balanced with a pleasant umami note. Our tip: Try KISSA Matcha - our organic quality offers you the best Matcha taste without bitter notes.

Matcha quality

Bitterness in Matcha due to incorrect preparation

Even the best Matcha can become bitter if it is prepared incorrectly . Did you know that Matcha should never be brewed with water over 80°C ? Too high temperatures release bitter substances and negatively affect the taste of Matcha. Remember: always pay attention to the temperature!

bitterness in matcha

What does Matcha from KISSA taste like?

With our KISSA Matcha you are on the safe side! Our organic quality and over 100 years of experience ensure that you can enjoy Matcha in its best form. Smooth, aromatic and guaranteed not bitter - and with a wonderful umami taste that guarantees the perfect Matcha.

What does "UMAMI" mean and what does Matcha taste like?

Let's talk about umami ! Umami is the fifth taste alongside sweet, sour, salty and bitter. It was discovered in Japan and means "delicious". But what does Matcha taste like exactly? Umami describes the full-bodied, intense taste created by the amino acid glutamate. This amino acid is found in many foods, such as tomatoes, parmesan, mushrooms and of course Matcha. The umami taste in Matcha is created by the L-amino acids that are formed in the tencha tea leaves during the shading process. This unique and delicious umami taste makes Matcha ideal for enhancing both desserts and savory dishes.

Umami Matcha

Do you fancy the umami taste? Discover our delicious KISSA Matcha recipes and incorporate Matcha into your daily dishes! Your Matcha creations are guaranteed to impress your friends and family!