Why Now Is the Perfect Time to Start
Matcha has moved beyond being a trendy drink. For many customers, it represents mindful indulgence, plant-based energy and aesthetic presentation. Cafés, hotels, concept stores and retailers who embrace matcha now are tapping into a fast-growing market and meeting the rising demand for healthy, functional and beautiful alternatives to coffee. KISSA Matcha offers the perfect product to meet these needs – certified organic, visually appealing, versatile in use and of exceptional quality.
The Matcha Market Is Booming – Especially in Europe
Demand for matcha has risen sharply across Europe in recent years. Imports of Japanese matcha into the EU grew by over 77% between 2023 and 2024. Globally, the matcha market is forecast to grow at a CAGR of 9.4% through 2028, reaching a total value of more than $6 billion [Mordor Intelligence, 2024].
Germany alone is expected to see its matcha tea market expand to $128.5 million by 2030 – up from approximately $82 million in 2024 [Statista, 2024].
These figures speak for themselves: matcha is not a passing trend – it’s a category in its own right. Now is the ideal time to get started.
Matcha Delivers What Modern Consumers Expect
Today’s consumers expect more from their drinks – health benefits, clean ingredients, functionality and style. Matcha meets all these expectations.
- It contains up to 10 times more antioxidants than traditional green tea
- The combination of caffeine and L-theanine provides long-lasting energy without jitters
- The vibrant green color enhances the visual experience and drives social media appeal
In short: matcha isn’t just healthy – it’s also highly marketable.
Why KISSA Is the Ideal B2B Partner
KISSA is a brand by AIYA Europe GmbH – the European leader in premium Japanese matcha. With over 135 years of experience and certified production in Japan, Austria and Germany, AIYA sets the standard in matcha quality, safety and sustainability.
KISSA brings this legacy into the modern world with products tailored to B2B needs:
- Certified organic, vegan, gluten-free and lactose-free
- A broad portfolio: pure powders, latte mixes, to-go sticks and accessories
- Clean, modern branding with strong shelf impact
- High product reliability thanks to refrigerated supply chain and quality control
Whether you run a café, retail shop or hotel – KISSA Matcha is built to deliver flexibility and excellence in every format.
More Than a Product – A Story That Sells
Matcha is not just a drink – it’s a story. One that speaks of Japanese tea culture, mindful living, and a new kind of energy. And stories sell.
From a business perspective, matcha brings clear advantages:
- Higher profit margins than traditional coffee
- High acceptance among health-conscious and plant-based consumers
- Low preparation effort – especially with KISSA’s quick-to-use latte premixes
Many cafés and retailers report that matcha drinks are among their top-performing menu items, especially when presented with a clear concept and high-quality sourcing.
Conclusion: Grow with KISSA Matcha
Matcha is more than a trend – it’s a movement. With KISSA, you get more than a product:
- A strong, recognizable brand
- Aesthetic packaging and POS design
- Dependable delivery from Europe
- Full-service B2B support and expertise
The market is ready. Your customers are waiting. And KISSA is the partner to help you make matcha a success story.
Ready to create your own matcha moment?
Request a sample or get in touch today:
→ https://kissatea.com/pages/matcha-b2b
Sources:
- Mordor Intelligence (2024): Matcha Market Size & Share Analysis – Growth Trends & Forecasts (2024–2028). https://www.mordorintelligence.com/industry-reports/matcha-market
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